SUPER HAPPY
슈퍼 해피
Lotte Department Store hosted the "Super Happy" theme with world-renowned illustrator Hattie Stewart to mark Family Month. Hattie Stewart decorated the interior and exterior of the department store by creating hearts, flowers, snow shapes, and dynamic patterns to suit the super happy theme. Illustrations and large balloon works with the artist's unique humor were installed on the exterior of the store and throughout the store, and "MIRROR SPACE" using large mirrors was installed at the main store. In addition, Lotte Department Store's major stores have customer-participating photo zones and experience zones where you can meet elements of Hattie Stewart's works.
ABOUT ARTIST
Hattie Stewart studied Illustration at Kingston University and lives and works in London. He became known to the public by hosting the magazine cover 'Doodle-Bombs', and was awarded the ADC Young Gun in 2017, given to outstanding art directors under the age of 30. As a cheerful and bright happy icon, popular popularity has skyrocketed, and we are conducting advertising campaigns and collaborations with leading global brands, including magazines.
