Lotte Department Store's 'Super Happy' campaign for Family Month infused the entire department store with joyful energy through a special collaboration with world-renowned illustrator Hattie Stewart. Hattie Stewart created a vibrant array of artwork based on the 'Super Happy' theme, utilizing her signature hearts, flowers, eye shapes, and dynamic patterns. Efforts were made to maximize the appeal of these works, bringing delight to every corner of the department store. Hattie Stewart's whimsical illustrations and large balloon installations lively decorated the exteriors and interiors of Lotte Department Store locations. Notably, 'MIRROR SPACE,' featuring large mirrors, was installed at the main branch, providing customers with a unique visual experience and enjoyment. Additionally, major branches featured customer-engaging photo zones and experience zones, allowing visitors to encounter Hattie Stewart's distinctive artistic world up close. This collaboration played a role in delivering a more special and happy experience to customers celebrating Family Month.