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Rubber Duck Project Seoul 2022

러버덕 프로젝트 서울 2022

러버덕2022_1 복사.jpg

The Rubber Duck, which graced Seoul's Seokchon Lake in 2014 and again in 2022, left a profound impression on the South Korean public with its towering 16.5-meter height and substantial 7,000-kilogram weight. To those weary from the prolonged pandemic and economic downturn, the artist intended for this colossal yellow rubber duck floating on the lake to offer an opportunity for 'healing' by sharing joy and hope, and mending emotional wounds. By participating in the 2022 Rubber Duck Project, we contributed to conveying warm comfort and positive energy to South Korean society, going beyond a simple exhibition. Our involvement included the installation of the massive Rubber Duck in the unique setting of Seokchon Lake, enabling numerous citizens to experience hope and delight through this artwork. Throughout the Rubber Duck's stay on Seokchon Lake, countless individuals visited to witness this extraordinary sight, and the Rubber Duck transcended its status as mere art, becoming a symbol that conveyed a message of hope and positivity to everyone.

Artist  Florentijn Hofman

Period  2022.9.30 ~ 2022.10.31

Organizer  Daehong Communications Inc., BEBIG

Location  Seokchon Lake&Lotteworldtower

Host  Lotte Dpt&corporation, Songpa-gu office

Production  Rubber Duck 18m, MD, 9ea photo zone

ADDRESS. 5F, GANGDONG-DAERO 55-GIL 10, GANGDONG-GU, SEOUL, KOREA

TEL. 02-543-0617

E-MAIL. begigcompany@gmail.com

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