top of page

POSSIBILITIES

CLOUD OF LETTERS

RPG_7729.jpg

Jaume Plensa, a legendary living artist, creates the most innovate sculpture with his representative work, Cloud of Letter, and the main concept of Lotte World Tower, a brush. The artist is fond of creating a sculpture with a composition of various languages. Excluding Chinese alphabet which one syllabus contains one meaning, most of languages around the globe generates a meaning with diverse compositions. Most of the artist’s past work has a foundation of the vocabularies, in other words, a composition of alphabets. Possibilities, conveys a meaning of brush and it directly links to Lotte World Tower. Visitors would discover several words and intuitively assume their meanings. In this sculpture, 5 languages and numbers are used and their combinations deliver messages to the visitors.

 

Universal values and to be shared to the people around the world : Human, Love, Peace, Truth and Value 

Words that symbolize the nature and environment that we should preserve for the next generation : Sky, Flower, Mountain, Breeze, Star, Moon 

Vocabularies related to human relationship and purpose: Friends, Dream and Unity  

 

 It is organized so that citizens can easily sympathize with these words. 'Possibilities' is a human figure by attaching letters of various sizes made of stainless steel. Each letter is molded to fit the same 8.5-meter-high wooden model as the actual work size, and all letters are welded together, consisting of a head and four body pieces, each of which is fixed with a special bolt and then welded. The base of the work is made of concrete, and the part to be combined with the work is double-fixed with welding and bolts, and LED lights are embedded in the work base to create a fantastic atmosphere with more impressive Korean expression at night. This is the first work in which a specific language (Korean) other than English (alphabet) is the main theme, and Korean works account for more than 80% of Korean works, breaking away from the existing method of using the language of the place where they are usually installed. In addition, the height of the work is 8.5M, which is the largest work in the same series except Spain, the country of the artist, 11M in Spain, 8M in Germany, 8M in France, 5M in Singapore, and 4M in Shanghai.

PROJECT INFOMATION

Artist  Jaume Plensa

Period  Permanent(2016.11.14)

Location  Lotteworldtower Arena Square

Host  Lotteworldtower

Organizer  BEBIG

PRODUCTION

Artworks  H 8.5m X W 5.4m 1ea

ADDRESS. 5F, GANGDONG-DAERO 55-GIL 10, GANGDONG-GU, SEOUL, KOREA

TEL. 02-543-0617

E-MAIL. begigcompany@gmail.com

© Copyright BEBIG Inc. All right reserved.
  • Instagram

​주식회사 비빅

bottom of page