We partnered in 'Pokémon Town 2024 with LOTTE,' transforming the Lotte World Tower & Mall and Seokchon Lake area into a massive Pokémon Town, delivering unforgettable joy. The installation of colossal 16-meter-tall Lapras and Pikachu art balloons on Seokchon Lake captivated Pokémon fans and visitors from around the globe. In particular, Pikachu riding on Lapras's shell became a unique photo opportunity for everyone visiting the lake. The Media Cube in front of Lotte World Tower featured various Pokémon, creating a lively and cheerful atmosphere and conveying messages of dreams and hope, enhancing the festive spirit. Additionally, various "Pokégenic" spots hidden throughout the Lotte World Tower & Mall offered visitors the fun of finding them, taking photos, and creating lasting memories, providing a diverse range of experiences. 'Pokémon Town 2024 with LOTTE' transcended mere public art, offering a special experience that injected unique enjoyment and vibrancy into the city.