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7-Eleven launched a limited edition Pepero in collaboration with world-renowned visual artist Hattie Stewart to celebrate Pepero Day 2024. Hattie Stewart is an illustrator and art director based in London and is known as a "doodle expert" who creates colorful pictures on the covers of famous magazines. Stewart's work, which turns various subjects representing daily life into bright and dynamic characters, is characterized by vivid colors and sensory icons that exude free energy. The artist's signature icons, such as hearts, flowers, eye shapes, cute characters, and dynamic patterns, were used to create a cheerful and humorous atmosphere on the Pepero packaging, along with eco-bags and pouches as goods utilizing the characters.