7-Eleven collaborated with Hattie Stewart, an artist renowned for her distinctive and vibrant artistic world, to make Pepero Day even more special. Hattie Stewart's iconic colors and unique icons infused the Pepero packaging with vitality. The heart, flower, and eye-shaped characters, along with dynamic patterns born from her original sensibility, provided consumers with enjoyment and a fresh appeal. Furthermore, merchandise such as eco-bags and pouches featuring Hattie Stewart's charm were also produced, creating a meaningful moment for consumers to enjoy a more delightful and special Pepero Day through the collaboration between 7-Eleven Pepero Day and Hattie Stewart.