The NCT 10th Anniversary × Seoul Fashion Week Project was a public art project that brought together the 10th anniversary of K-POP icon NCT and Seoul Fashion Week, expanding the collaboration into the expansive public space of Seokchon Lake. Featuring a series of large-scale balloons floating above the lake—including square modular balloons inspired by NCT’s iconic light stick and a giant butterfly-shaped balloon representing Seoul Fashion Week—the project introduced striking visual motifs to the natural landscape within the heart of the city.

At night, the signature green illumination of the light stick modules was paired with vivid blue lighting on the butterfly balloon, creating a spectacular nighttime scene across the lake. The entire walking path surrounding Seokchon Lake was also illuminated in NCT’s official signature color, transforming the promenade into an immersive journey where visitors could fully engage with the space and experience a sense of playful freshness and wonder.