LG Electronics' innovative offline space, Ground 220, has created an experience that can be created as a space that provides new and colorful experiences through collaboration with world-renowned artist Linda Baritsky. Linda Baritsky reinterpreted LG Electronics' various products and the Ground 220 space itself in her unique vibrant colors and unique geometric patterns, bringing visual pleasure to the front facade and terrace space of the building. It provides visitors with a powerful and engaging experience from their first impression, raising expectations for the space. The interior space was also filled with bright and positive energy through Linda Baritsky's artistic touch. The goods studio within Ground 220 was designed to meet a variety of goods using Linda Baritsky's attractive illustrations, providing visitors with an experience to collect special souvenirs.