Artist Kang Ik-joong unfolds a creative art world by paying attention to the moon jar, a symbol of Korean beauty, and the profound theme of 'connection' contained in Hangeul. Like the way the moon jar is produced, the artist's warm heart to connect you, you, me, the South and the North, and the world is embedded in the work. Furthermore, even the flow of time, the past, the present, and the future, gives a deep resonance that seems to continue smoothly in the mysterious moon jar. The ArtFruitment Collection is a special art product created by adding practical values of antibacterial and deodorizing functions to the artistic depth of Kang Ik-joong. In this project, we worked hard to plan and embody art products with useful functions in everyday life while capturing the art world of artist Kang Ik-joong, who sublimated Korean beauty in a modern way. The ArtFruitment Collection, which sublimates Korea's identity into art through attractive materials such as moon jar and Hangul, has a special experience that enhances the quality of life by providing not only the value of collection but also a pleasant environment through Lotte Home Shopping. We hope that the artist's artistic impression and the practical value of the ArtFury collection will harmonize to add beauty and comfort to many people's daily lives.