As the paradigm of the art market is radically changing, it's attract-ing unprecedented attention to the market. Not only appreciating artworks at art institutions, a growing of MZ generation collectors, who are actively starting own collections, also has diversified the way of appreciating art. Lotte Gallery is pleased to present the inaugural exhibition Art Collective; Now and Never, the masterpieces of contemporary art exhibition. This exhibition stages the paintings of leading figures of Korean contemporary art such as Lee U-fan, Park Seo-bo and Lee Kang-so and as well as the worldly renowned contemporary artists including OS Gemeos, Mr, Katherine Bernhardt and Hernan Bas who have created a new genre of visual arts. This sales exhibition will offer a not-to-miss opportunity for collectors to add such masterpieces to their collections. 

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Collecting and owning a unique piece of art is an incomparable experience. Being a collector brings you not only joy but sometimes also meaning of life itself. A good collector knows how to pursue both visual satisfaction and profound experiences when collecting. This exhibition will offer an opportunity for collectors to analyze the current societies, see such influences reflected on the contemporary art works, and collect art works which can express these individual experiences. Collecting is also a serious investment choice for every generation these days. The guests are invited to enjoy a wide spec-trum of contemporary art works, and discover individual taste and perspective while also getting meaningful opportunities to expand personal collections.